Tuesday, September 11, 2012

It's almost here: Apple Event



The invites are out.  The banners are up.  Travel arrangements have been made by media personnel, most of which will be arriving in San Fransisco today.  The rumors have been swirling for months: larger screen, LTE, aluminum unibody, new dock connector, headphone port relocation, thinner, and a few others.  The world, specifically the tech world, has been like anxious kids in December, the ones who can't help but inspect the gifts under the Christmas tree, lifting them in the air, shaking them, and trying to pry through a loosely wrapped corner.  If a new part could be obtained, it would, and the images would circulate the web at alarming speeds.  There have been blog posts written with full hardware design analysis, debate on whether NFC would make it, and a plethora of other speculations. The most interesting thing of all?  The only thing Apple has said was this:  It's almost here with the number 12 and a shadow of the number 5.

It is a marvel of our day that so much effort, so much thought, so much debate and wonder goes into a product that had, up until a week ago, never been confirmed by the actual maker.  Some expect the iPhone to turn the world on it's head.  That happened in 2007 and I think those days of sheer revolution have given way to a consistent pattern of evolution.  The nice thing about tomorrow is that the rumors will fade into the past and we will have concrete details on a real product. One thing you can be sure of; regardless of what Apple announces, many will say Apple nailed it and others will say Apple's new iPhone is a letdown.  This will always happen with Apple.  As the most successful tech company in the world they are under a strong microscope of scrutiny.

Things are getting exciting in the smartphone realm.  The market is indeed competitive with Android finally becoming a real competitor with Jelly Bean and Microsoft about to attempt a strong push with Windows Phone 8.  The iPhone is no longer the only good phone available but one thing I can put my money on for tomorrow: It will be the best iPhone Apple has ever made.




One more thing:  I really think that the first manufacturer to make a really good companion product to their smartphone will have a very unique selling point.  I am referring to an iPod Nano type product, one that you can wear on your wrist, one that uses bluetooth 4.0 and allows you to read your tweets, text messages, see who is calling, change the song playing on your iPhone, and more.  This would make tomorrow really exciting!  Here's to hoping!


2 comments:

Diane said...

You're not excited are you? Great post!

Brandon said...

I didn't see this on apple.com...