Hyundai, not the "affordable option" anymore?

It is no secret that Hyundai is a changed brand.  Go drive a Hyundai Sonata from 2004 and you will most likely not want to drive another Hyundai ever again.  Fast forward to 2012 and you have an array of gorgeous, high quality vehicles.  Hyundai has, in the past, been referred to as the "affordable" option when compared to competitors like Honda and Toyota.  Things are changing.  Hyundai just announced the prices of the new Azera as well as the Genesis Coupe.  The Azera's base price increased from $25,495 to $32,000.  That is a substantial increase.  The Genesis Coupe 2.0 base price went from $22,250 to $24,250 and the 3.8 went from $26,750 to $28,750.  Now that Hyundai is shrinking the price gap between competitors, would you still consider a Hyundai?