Wednesday, February 22, 2012

FOLLOW UP to: Hyundai, Not the "affordable option" anymore?

I ended my post on Hyundai's increasing price with a question.  That question read, "Now that Hyundai is shrinking the price gap between competitors, would you still consider a Hyundai?"  Well, according to a newly released analysis by Edmunds.com for USA Today, Hyundai buyers, on average, are paying more for their Elantra than Toyota and Honda buyers are paying for the Corolla and Civic.  This shows that Hyundai vehicles aren't just now costing more than competitors but that they already DO cost more.  This also answers the question on whether or not consumers are willing to pay the same(or more) than competing brands.  The answer? A resounding yes.   

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