iOS in the Car - "Very Important"

I wrote a piece called The Awful State of Infotainment Systems here on my site. Yesterday, at Apple's quarterly earnings, Tim Cook was asked about iOS in the Car and its importance in the Apple ecosystem. He responded that it is "Very Important." This is music to my ears! Knowing that Apple is concerned about the in car experience is the first important step in overhauling an absolutely terrible experience that currently exists. Next, we have to pray that the automakers get on board. Honda, Acura, Mercedes-Benz, Nissan, Infiniti, Ferrari, Chevrolet, Hyundai, Kia, Volvo, Opel and Jaguar are all listed as participating automakers but time will tell whether or not they actually put screens in their cars that can take advantage of iOS in the Car. My fingers are crossed. 

*Note: I really want the new Mazda 3 Hatchback but Mazda is sadly not on this list. Come on Mazda, get your act together. You, of all automakers, needs some serious help with your in car entertainment and navigation offerings.